Bet on Success
What we do
We specialize in a quantitative research technique called "betting markets" which harnesses the wisdom-of-the-crowd and aligns participant incentives to get quicker, more accurate, less expensive research insights.
How do we do it
Our platform, software and full-service research team provides quick-turn results and insights from a curated panel of highly-educated, expert predicting participants. Our team works with clients to craft questions, administer the questions through a revolving omnibus platform, and deliver research results.
How does it work
In a betting market, our panel participants are given a cash incentive up-front. Each of the response options have a cost per share, which might change depending on the demand of the option. Participants must decide which response options are over-valued and which are under-valued. Participants put their money where their mouth is as they are paid the final share price multiplied by the number of shares they purchased.
What are the advantages
Betting market's are a gamification of a survey. Participants are highly engaged as they strive to top the leaderboard and also increase their final cash payout. Also, each participant has multiplying effect as they consolidate the collective knowledge of their network into their selections.
How much does it cost
With betting markets, you pay for accuracy of responses, not volume of responses. Betting markets require significantly less sample and the sample does not need to screened. Generally, a betting market is a mere 1/10th the cost of advanced research methods like Conjoint and MaxDiff.
Who are you
Jeff Parker lead the Advanced Analytics team at Qualtrics where he and his team delivered thousands of sophisticated and advanced quantitative research projects (conjoint, MaxDiff, pricing) for a broad spectrum of clients. He holds a Masters in Analytics from Northwestern University and has lead data science efforts outside the research world as well. The team also includes other free lance quantitative researchers with decades of experience in the industry.
