We specialize in a quantitative research technique called "betting markets" which harnesses the wisdom-of-the-crowd and aligns participant incentives to get quicker, more accurate, less expensive research insights.

In a betting market, our panel participants are given a cash incentive up-front. Each of the response options have a cost per share, which might change depending on the demand of the option. Participants must decide which response options are over-valued and which are under-valued. Participants put their money where their mouth is as they are paid the final share price multiplied by the number of shares they purchased.

With betting markets, you pay for accuracy of responses, not volume of responses. Betting markets require significantly less sample and the sample does not need to screened. Generally, a betting market is a mere 1/10th the cost of advanced research methods like Conjoint and MaxDiff.